This is most useful when looking at per-session Phone Number List metrics, such as e-commerce conversion rates or average session duration: Comparison report E-commerce conversion rate rather than simply measuring the number of users. This allows you to compare how effectively your site communicates Phone Number List each user (on average). This allows you to confidently say, " For every 100 mobile users, our sales were just over 2, but for every 100 desktop or laptop users, we almost doubled our sales! " as in the example above shown. For most websites, the number of visitors on different devices is not as Phone Number List as their conversion rate. In particular, the report is very useful in paid advertising.
This is because it directly informs you of Phone Number List tweaks that are available on most platforms. This same comparative reporting option is available for many useful reports in Google Analytics and is well worth checking Phone Number List Create custom device reports If you're particularly adventurous, you can further segment your mobile traffic using custom reports in the " Custom " (or "Custom") tab at the top of Google Analytics . The example below will only show organic (SEO) traffic for mobile users landing on Phone Number List homepage [shortcut link to custom report.
Custom Device Reports Custom Phone Number List can be used to drill down into data in many useful ways. For example, you can see how mobile traffic is performing on different landing pages or campaigns. The look, feel and way people interact with a website can be very different on mobile, tablet and desktop. These three device Phone Number List are used in different places at different times. For example, a mobile phone user may be browsing a website in a hurry while taking public transportation. At the same time, tablet users may Phone Number List websites casually while watching TV at home.